Marketing budgets, priorities, and sentiments have changed in the past six months as marketers cope with challenges in and outside of their organisations. In 2022 a majority of marketers reported budgets were cut or stayed flat compared to 2021 with few experiencing significant year-to-year budget increases. Have the headwinds that buffeted marketing last year eased or persisted? This study finds the answer is both with marketers still having to defend the spend but now also dealing with burnout. Despite this, marketers are an optimistic bunch! Find out what else they had to say in our State of B2B Marketing Budgets report 2023.