Cleansing your marketing database is a burdensome task that never ends — and it’s something you always need to plan for in your marketing operations budget and schedule. In times of economic uncertainty, it’s especially challenging to maintain a database of accurate and marketable contacts. With budget cuts rampant, you may not have the staff or resources to support the task of manual data cleansing. Yet you can’t afford not to keep your data clean. So, what’s a B2B marketer to do? Find the solution to the data cleansing dilemma in this eBook.