Account-based integrated media (ABM IM) is a new tactic marketers are using to create predictable pipeline. It starts by using content syndication to generate ideal customer profile (ICP) leads from target accounts. Then, it nurtures them as a buying group via digital display advertising. It connects their journeys to your always-on demand programs to nurture and develop sales-ready accounts, and to your ABM programs to generate a predictable pipeline. This eBook will walk you through a six-step process you can use to create your own ABM integrated media program.