Read the unbiased new research “MTA is Dead, Long Live MTA” from the MMA, the CMO-led marketing trade association, to assess the state of multi-touch attribution (“MTA”) for marketers. The report leverages real-world input from nearly 300 senior marketers to reveal key insights about their MTA journey. Download this original research to:

• Unveil the top three obstacles impacting MTA adoption today
• Learn why nearly 90 percent of marketers experience a distinct set of data issues, and their solutions
• Get practical advice from top marketers who have scaled the MTA learning curve
• See the three most important advances paving the way for MTA success
• Understand why MTA solution adoption is at 40 percent and where it’s headed

“Modern measurement requires grooming, calibration and careful integration, but it’s well within our grasp. If you let cookie deprecation kill your ambitions, you didn’t dream big enough.”

– Eddie Drake, Bank of America