Increase mobile revenue by offering consumers a choice of payments

PayPal commissioned Forrester Consulting to evaluate consumer mobile experiences, merchant challenges around mobile conversion, and the role of digital wallets in driving mobile conversion and revenue. To explore this, Forrester conducted online surveys of 2,064 consumers who had made a mobile purchase in the previous month and 202 merchant decision makers whose firms sell on mobile channels, from small to medium-size enterprises (SMEs) to large enterprises. We found that to serve consumers’ digital shopping needs and increase mobile conversion, merchants must enhance end-to-end mobile experiences — from browsing to checkout — and offer the right mix of payment choices.

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