The rush of banking customers to digital platforms in the wake of the COVID-19 pandemic is leading to a high quantity of new customers but low quality in critical metrics such as funding and retention.
Curinos is a leading provider of data, technologies, and insights that enable financial institutions to make better and more profitable data-driven decisions faster. Their new report on customer relationships in banking shows marked differences in what’s driving quality gaps between branch and digital.
In this report, you’ll gain insight on:
1
Drive activity after the digital POS
The three common drivers that hamper customer transition from initial sale to the onboarding cycle.
2
Act on the latest (surprising) trends
How much market dynamics in post-COVID financial services run contrary to widely held industry assumptions about customer behavior from pre-pandemic.
3
Identify the problem
How to use emerging technologies to shift targeting from “propensity to buy” to “expected value” and deepen banking relationships.
4
Find a solution
Learn to deliver fully customized and personalized customer experiences directly during onboarding.