ForresterP@SRetailInfograph

The facts behind personalization at scale in retail.

Delivering hyper-personalized content and experiences — and doing it for every customer across every touchpoint — is no easy feat. In fact, 73% of consumers expect to be delighted both before and after purchase — yet just 18% report retailers are meeting that standard.

Adobe and Forrester surveyed hundreds of retail decision-makers and consumers to uncover valuable insights to help your organization take online shopping to the next level. Read Leading Retailers Are Winning with Personalization to see the major findings.

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