ForresterP@SMET

PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOM

With personalization, keep customers glued to their seats.

Adobe commissioned Forrester Consulting to evaluate the state of personalization at scale within media, entertainment, and telecom. Industry decision-makers from across the globe provided key insights into where firms are exceeding — and falling short — of expectations.

Check out the study Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight to learn how those in the industry are approaching personalization strategies to achieve higher conversion rates and fiercer customer loyalty.

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