The Power of Supporter Journeys in Building Relationships

In an increasingly digital world, establishing and maintaining meaningful connections with supporters has become a growing challenge for fundraising professionals.

We all know the pain of being over-communicated with, especially when it comes to our overly full inboxes, where a simple ‘unsubscribe’ click is all that’s needed to put an end to what could have been a promising supporter relationship.

In this white paper, we explore how thoughtfully planned and well executed multi-channel supporter journeys can help social good organisations effectively communicate with donors and supporters as they seek to establish relationships, grow deeper connections, and achieve their mission.