At a given moment, only 5% of B2B buyers are ready to buy your product, according to research by LinkedIn and the Ehrenberg-Bass Institute for Marketing Science. That means marketers need to be making connections with potential customers long before they’re ready to buy —when they’re doing general research about a problem they need to solve.   Content syndication can help you reach that all-important 95% by surfacing your content while customers are conducting research. It’s also a versatile tactic that can support efforts throughout the marketing lifecycle. This eBook explores why you should still use content syndication in your marketing efforts and provides guidance on selecting vendors.