Personalization is paying off for media, entertainment, and telecom firms

Explore personalization at scale in media, entertainment, and telecom. body: The media, entertainment, and telecom industry is facing high demand for personalized experiences. In fact, 73% of customers expect to be delighted both before and after purchase, yet just 18% said these industries are meeting the standard.

Adobe and Forrester surveyed hundreds of media and entertainment decision-makers and consumers to uncover valuable insights to help your organization take the customer experience to the next level. Explore the top findings in our infographic Personalization Is Paying Off for Media, Entertainment, and Telecom Firms.