Forrester Study Finds Customer Experience Focus is Critical to Retail Success in the Direct-to-Consumer Age

83 percent of retail executives surveyed believe that improving their app portfolios would enhance their customer experience—and in turn, increase overall revenues. In a recent study from Forrester Consulting commissioned by VMware, we discovered that the demand from retail executives to drive agile software development and implement learned DevOps practices isn’t just there—it’s more important now than ever.

In this report, explore how retail executives are working toward engaging their consumers in the pandemic-era, how they plan to innovate, and which emerging tech partners they plan on working with.