Explore fashion and apparel ecommerce in Europe

Explore fashion and apparel ecommerce in Europe.

Thrive in 2024 and beyond with tailored insights and trends from Shopify Plus.

Full of expert insights and merchant stories, this guide explores the current and future state of fashion ecommerce in Europe—and what you can do to scale your brand.

  • Europe’s place in the fashion ecommerce space
  • Almost $130 billion in revenue was created by the apparel segment of Europe’s ecommerce fashion market in 2021
  • Explore how new technologies, like augmented reality, are transforming the ecommerce industry
  • 75% of the global population will be frequent AR users by 2025
  • Discover how social media channels can boost your online sales
  • 70% say clothing is one of the categories that they shop for most on social media
  • Learn how to harness the power of personalisation to find and retain more customers

Get the guide.