Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences.

Our annual research with Econsultancy uncovers key findings including:

• Retailers are moving toward unified commerce models that use real-time data to create ultra-personalized experiences both online and in-store.
• Hybrid shopping environments will be key to meeting customer demands for great experiences that consistently deliver the ‘wow’ factor.
• Retailers must prioritize data to accurately predict their customer needs and serve personalized experiences at scale across all channels.