Content Matters 2023 Martech Report

Today, the platforms and tools organizations build their tech stacks with count more than ever. Not just for sustaining business growth but in securing the executive buy-in, resources, and budget for content to drive it all home. 

In our latest survey of 1,500+ marketers, we found this remarkably evident with the generative AI, content analytics, personalization, testing, and DAM tools companies are now adopting (and why) to create, publish, and manage content. And measure its bottom-line impact. 

Even in a difficult economic landscape, an extensible martech stack is proving an absolute business necessity, not a luxury

That in mind, we invite you to dive into our Martech Trends Report 2023.