The Rx for consumer loyalty: Personalization.

Over 50% of insured adults expect personalized online care. But how do you use consumer data to create those one-on-one experiences in ways they can trust? The answer may be less complicated than you think. Read this report to learn:

• How healthcare consumers really feel about data use
• Top consumer concerns regarding health data
• Tips for using data in smart, safe ways to personalize healthcare

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