Best Practices for Content Syndication Follow-up

To execute a successful content syndication program, B2B marketers need to align their follow-up, lead scoring, and lead routing model for content syndication leads to the new reality of a B2B purchasing process defined by large buying groups, diminished time spent with sales, and a preference for independent, anonymous multi-channel research. This eBook shows you how to create data-driven lead follow-up processes structured to provide multi-channel nurture to large buying groups, lead scoring models that account for anonymous buyer group activity, and lead routing that effectively aligns handoffs to support buyer group sales engagement.