As the world economy begins to restart, online merchants are eagerly eyeing the global market for new customers. But access to potentially billions of consumers comes with its own business challenges. No two shoppers are the same, and those in different regions may have idiosyncratic preferences for how they pay.

This is what alternative payment methods (APMs) were made for—empowering merchants to expand their horizons and drive conversions among a near-limitless customer base, while reducing fraud and disputes, and optimizing operational costs.