DigitalTrends23Retail

This Year, Retailers Are Making Ultra-Personalization a Priority.

Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences.

Our annual research with Econsultancy uncovers key findings including:

Retailers are moving toward unified commerce models that use real-time data to create ultra-personalized experiences both online and in-store.
Hybrid shopping environments will be key to meeting customer demands for great experiences that consistently deliver the ‘wow’ factor.
Retailers must prioritize data to accurately predict their customer needs and serve personalized experiences at scale across all channels.

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