As digital transformation accelerates worldwide, European consumers are flocking to the internet for everything from groceries to luxury gym equipment. This significant move to digital has had a profound effect on industry growth. In 2021, the European e-commerce market grew 13%, achieving €718B in revenue.

Shoppers want seamless experiences, no matter where they engage, and there is certainly a gap between their expectations and what merchants are offering during their checkout processes. But enterprises are listening. In fact, 90% of enterprises highlight improved customer experience as a key growth strategy. Removing points of friction in the customer experience can help keep shoppers engaged and ultimately help increase conversion.

Hear from PayPal experts on 10 actionable points to change your checkout journey and help to grow your business. The time to invest in optimizing the customer experience at checkout is now.