Trust and Participation How CPG brands are exploring new channels for new connections

Trust and Participation: How CPG brands are exploring new channels for new connections

CPG brands are in the path of a perfect storm – from volatile market conditions and supply chain pressures to waning customer loyalty and the evolution of digital-first and private-label competition.

As they seek to build trust, create real resilience and draw valuable insights from data, CPG organizations are turning to new forms of composable technology, adopting agile ways of working and focusing on attracting a new generation of talent.

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