Content syndication is a classic demand tactic in B2B marketing. But it is being underutilised in ABM program strategy and execution. Content syndication should be incorporated into ABM programs to extend the reach of customised ABM content to;

• Respond to purchase intent signals in target accounts
• Build out buying groups in the marketing database
• Identify active buying groups within accounts for Sales

This eBook examines each of these use cases for content syndication.