In today’s environment, you either connect with b2b buyers on their terms or it’s game over. In this guide, we’ll teach you how to create a repeatable process that delivers the right messages on the right channels at precisely the right times – to key buyers at in-market accounts.

You’ll learn how to:

• Activate, govern, and measure on each channel – the right way & avoid common mistakes
• Set data-driven engagement thresholds for each channel
• Maximise your velocity to increase the pipeline and revenue impact of your cross-channel approach.