In an environment where third-party cookies are rapidly depreciating in value, savvy organizations are ensuring resilience and market success by putting their own customer data first. In a new survey of global marketing and CX leaders, the research is clear — companies overly dependent on third-party cookies are already losing competitive advantage and leaving money on the table.

View the latest Adobe research in our infographic Thrive in the Cookieless Future with Smart Data to discover how thriving companies are:

• Acting now instead of waiting to ensure success with zero- and first-party data.
• Using fresh strategies to build direct relationships and engage customers.
• Letting powerful tools such as a customer data platform (CDP) do the heavy lifting of data gathering and unification in real time.

Get the infographic.