Discover how to build more pipeline and generate more revenue by assessing your strengths and pinpointing areas for improvement in this 3-step workbook.

Today’s go-to-market (GTM) organizations need to maximize every opportunity to build more pipeline and convert it to revenue. Unfortunately, most teams continue to rely on patchworks of data and anecdotal evidence about priority accounts, stakeholders, or opportunities.

By contrast, best-in-class GTM teams execute with cross-functional visibility, which is fueled by objective, complete, and actionable data that is accessible to all team members.

Read our workbook to explore three key steps to unleashing a high-performing pipeline engine:

1. Empower GTM teams to engage the full buying group in promising accounts
2. Map and validate engagement with key stakeholders in an opportunity
3. Measure the effectiveness of your standardized sales qualification methodology

Following these steps will ensure you put the right stakeholders at the center of every deal while empowering your reps to sell more, faster. You’ll also get prescriptive steps on how to assess your current strengths and pinpoint opportunities to improve.