Top-performing sales teams understand the importance of effective annual planning. But simply having an initial plan isn’t enough. To drive success, you need to put in place the foundational elements that help continuously track, validate, and improve execution against the plan. 

Read our workbook to explore three key steps to prime your pipeline for growth:

1. Use account engagement data to design and optimize sales territories
2. Enable effective account planning and tracking in CRM
3. Optimize the use of the supporting sales ecosystem

Following this workbook will ensure you make the right choices in how to direct the time and efforts of everyone on the GTM team – ultimately laying a foundation for more productive planning activities that yield more pipeline and revenue.