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How AI Can Deepen Banking Relationships

The rush of banking customers to digital platforms in the wake of the COVID-19 pandemic is leading to a high quantity of new customers but low quality in critical metrics such as funding and retention.

Curinos is a leading provider of data, technologies, and insights that enable financial institutions to make better and more profitable data-driven decisions faster. Their new report on customer relationships in banking shows marked differences in what’s driving quality gaps between branch and digital.

Drive activity after the digital POS

The three common drivers that hamper customer transition
from initial sale to the onboarding cycle.

Act on the latest (surprising) trends

How much market dynamics in post-COVID financial
services run contrary to widely held industry assumptions
about customer behavior from pre-pandemic.

Identify the problem

How to use emerging technologies to shift targeting from “propensity to buy” to “expected value” and deepen
banking relationships.

Find a solution

Learn to deliver fully customized and personalized
customer experiences directly during onboarding.